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AppsFlyer

Transforming Insights into Growth

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SaaS Platform

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Investment Highlights

A leading SaaS company specializing in mobile marketing analytics and attribution.

The company's platform offers comprehensive solutions for marketers, including measurement, analytics, engagement, and fraud protection technologies.

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Company Overview

Enabling businesses to gain accurate and actionable insights, facilitating data-driven decisions that enhance customer relationships and drive growth.

Over the years, AppsFlyer has experienced significant growth. In January 2020, the company secured $210 million in Series D funding led by General Atlantic, achieving a valuation of $1.6 billion and marking its status as a unicorn in the attribution sector.

By August 2021, AppsFlyer reported an annual recurring revenue (ARR) of $200 million and a customer base of over 12,000 brands, underscoring its position as one of the fastest-growing SaaS startups globally.

Committed to a privacy-centric approach, AppsFlyer collaborates with more than 8,000 technology partners to deliver solutions that respect user privacy while providing exceptional customer experiences. The company's dedication to innovation and customer success has solidified its reputation as a trusted partner for businesses aiming to optimize their mobile marketing strategies.

AppsFlyer, founded in 2011, has experienced significant growth and attracted substantial investment over the years. In January 2020, the company secured $210 million in a Series D funding round led by General Atlantic, elevating its valuation to $1.6 billion and establishing it as a unicorn in the attribution sector.

Later that year, in November 2020, Salesforce Ventures joined as an investor, contributing to an extension of the Series D round. Appsflyer

By this time, AppsFlyer had raised over $300 million in total funding. These investments have supported the company's expansion and product innovation, enabling it to exceed $200 million in annual recurring revenue and serve a global customer base of more than 12,000 brands.