Oliver's Wines

Company Overview

In addition to its recommendation engine, Oliver’s Wines has developed and launched a curated Shop, featuring only wines rated by Jeremy Oliver as exceptional for their price. To cater to corporate clients, the company has introduced a market-leading corporate offering, making it easier for businesses, clubs, and associations to gift wine. Expanding its appeal to collectors and enthusiasts, Oliver’s Wines has launched an Old and Rare section, offering classic wines from Australia and overseas while ensuring buyers receive wines of the quality they expect through the Oliver’s Wines Provenance Classification.

Recognising the importance of accessibility, the platform now features a bilingual function, allowing users to navigate and engage with the content in Chinese. Furthermore, Oliver’s Wines has redefined the traditional wine club concept with the upcoming launch of the Oliver’s Wines Wine Club. Members will have complete control over the frequency, size, and price of their wine deliveries, selecting their preferred mix of red, white, sparkling, rosé, dessert, or fortified wines. The wines included in each box will be based directly on the platform’s unique recommendation system, ensuring members receive wines they are likely to enjoy, even if they are unfamiliar with the variety, region, producer, or country of origin.

To enhance its digital presence, Oliver’s Wines has implemented a sophisticated online marketing strategy using HubSpot to manage, track, and optimise all communications and online activity. A dedicated video section has been created within the platform and across social media, currently featuring hundreds of original videos and reels. Additionally, extensive blog content, videos, and reels are regularly posted on Facebook, Instagram, and LinkedIn.

Oliver’s Wines has also made Jeremy Oliver’s nearly 40 years of professional wine writing and presenting freely accessible through an intuitive platform navigation system, ensuring users can explore his extensive body of work at no cost. The company continues to expand its reach by selling wine through major platforms such as Amazon, Vivino, and eBay, reinforcing its position as a leading force in the wine industry.