Capital Raising

COMPLETED

Simply Group

A portfolio of world class HR Technology brands

INDUSTRY

Technology

RAISING

A$4.5M

PRE-MONEY VALUATION

A$25M

OFFER PRICE

A$1

MINIMUM INVESTMENT

A$25,000

Investment Highlights

Company Overview

Transaction Overview

Team

Transaction Summary

Simply Group

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Raising between A$2.1M - A$4.5M

Investment Highlights

<img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="aspect-ratio: auto 34 / 34;">

Portfolio of world class HR Technology Brands

<img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="aspect-ratio: auto 34 / 34;">

Growth industry with industry size set to double to US$38B by 2030

<img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="aspect-ratio: auto 34 / 34;">

On trend brands trusted by the big names, Disney, AT&T, San Churro

<img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="aspect-ratio: auto 34 / 34;">

Experienced Management and leadership team

<img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70 lazyload" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" data-src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="--smush-placeholder-width: 34px; --smush-placeholder-aspect-ratio: 34/34;aspect-ratio: auto 34 / 34;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" class="tve_image wp-image-70" alt="" data-id="70" width="34" data-init-width="34" height="34" data-init-height="34" title="" loading="lazy" src="https://www.primarymarkets.com/wp-content/uploads/2023/09/shape-6380243bea63e.svg" data-link-wrap="true" data-width="34" data-height="34" style="aspect-ratio: auto 34 / 34;">

Funding for revenue growth, acquisition with eye to clear exit strategies

Company Overview

Solving trend problem

Simply Group's tech solves problems of the work environment, such as recruitment and helping team wellness, employee engagement and diversity & inclusion

Funding for growth & further acquisitions

Funds will target revenue growth of existing brands through marketing in APAC (Australia, Singapore), the UK, the USA and LATAM

Clear eye to exit strategy

Simply leadership are focused on potential exits and return on capital through profitability/dividend model, acquisition/buyout or eventual IPO

Proven team, key partners in place

Simply Group leadership has global experience from Startups through to Fortune 500 companies, IPO and exits

Simply Group was able to consolidate several brands under its banner in 2022 with support from its existing Singapore / Australian investor base and an EU / American Startup investment bank. This profitable portfolio of brands has won awards around the world and has been trusted by small businesses, Government agencies & Fortune 500 companies including Michael Page, San Churro, Roy Hill Mining, NDIS, AT&T, Ford and Disney.

With these current on-trend brands now poised for growth and with further attractive acquisitions identified, in 2023 Simply Group extends this investment opportunity to select new investors.

Growth Industry

HR (Human Resources) Tech is currently a USD23 billion industry and is predicted to grow to USD38 billion by 2030

Proven Technology, ready to scale

This portfolio of brands have won awards around the world and has been trusted by small businesses, Government agencies & Fortune 500 companies including Michael Page, San Churro, Roy Hill Mining, NDIS, AT&T, Ford and Disney

Transaction Overview

The Company is proposing to raise up to A$4.5M by issuing convertible notes with a face value of A$1.00 per note (Convertible Notes).

Funds will be used for revenue growth and acquisitions.

Use of funds

24.5%

Acquisition Costs

75.5%

Growth Capital

Team

Management

James Cooper-Jones

Group CEO

Oliver Fehr

Group CTO

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