6sence

Investment Highlights

Company Overview

6sense is a leading B2B predictive intelligence platform designed to help businesses identify potential customers and predict their buying intent using artificial intelligence and big data analytics. Here's a detailed overview of how 6sense works and some examples of its products:

Data Collection and Integration:

• 6sense collects data from various sources, including web traffic, CRM systems, marketing automation platforms, email interactions, and third-party data providers.
• This data is integrated and aggregated to create a comprehensive view of potential customers and their behaviors.

AI and Machine Learning:

• The platform leverages AI and machine learning algorithms to analyze the collected data.
• These algorithms identify patterns and trends, helping to predict which companies are likely to be in-market for specific products or services.

Account Identification and Scoring:

• 6sense uses predictive analytics to score accounts based on their likelihood to purchase.
• Accounts are prioritized based on their intent signals, engagement levels, and fit with the company's ideal customer profile.

Actionable Insights:

• The platform provides actionable insights and recommendations for sales and marketing teams.
• These insights help teams to tailor their outreach and engagement strategies, improving the efficiency and effectiveness of their campaigns.

Integration with Existing Systems:

• 6sense integrates seamlessly with CRM systems (like Salesforce), marketing automation platforms (like Marketo and HubSpot), and other sales and marketing tools.
• This integration ensures that the insights provided by 6sense are easily accessible and actionable within the tools that teams already use.

Products

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