![Alta Global Group Limited Logo](https://www.primarymarkets.com/wp-content/uploads/2023/09/ALTA-Circle-Logo.png)
Trading
Alta Global Group Limited
Technology enabled marketplace aggregating Combat Sports
![Alta Video](https://www.primarymarkets.com/wp-content/uploads/2023/09/Alta-Video-Thumbnail.png)
INDUSTRY
Health
STATUS
closed
OPEN TO
Public
Investment Highlights
Alta sits at the intersection of the world’s fastest growing sport, MMA, and the high growth mass affluent fitness market.
Delivering life-changing, accessible combat sports training to everyday people both In-Gym and At- Home.
Partnering with existing combat sport gym owners to solve a sector wide issue of attracting new and a broader cohort of participants to the sport at grass roots levels
Company Overview
Establish a global sports brand trusted to transform people’s lives
The model is highly scalable & we have proven to attract gyms and participants in 10 global markets:
131 gyms across 10 countries licenced to operate the core 20 week program
Over 10,000 participants globally have completed the programs since inception
The worlds elite MMA gymsalready operate the programs
High profile brand ambassadors, gym partners and coaches have a combined social media outreach of >10 million
Anecdotal evidence proves that Alta attract new participants to the sport and enhance gym partners membership base:
~35% of participants are women
the average age of cohort is mid to late 30’s
oldest participants are in their mid-60s
~50% of participants join as members to the gym post completing their Altaprogram
~30% of participants enquire to complete the program again at least a second time
![Alta Image](https://www.primarymarkets.com/wp-content/uploads/2023/09/Alta-Image.webp)
![Alta Image](https://www.primarymarkets.com/wp-content/uploads/2023/09/Alta-Image.webp)