Splitit Ltd

For exisiting shareholders please refer to the Splitit announcement regarding trading on PrimaryMarkets.

Investment Highlights

Company Overview

Splitit provides an innovative installment service linked to the existing payment cards, offering shoppers the ability to utilize their existing bank issued credit, without needing to underwrite a new loan with a non-bank lender.

Splitit’s unique IP and business model means that it has the lowest marketing, regulatory and bad debt expenses in the industry. This economic structure addresses  the issues facing legacy BNPL and provides a clear pathway to sustainable profitable growth.

Splitit uses the available credit on the existing credit card, rather than underwriting and originating a new loan. Installments are collected automatically on the consumer's card without a loan application or a credit check.

The shopper gets all the benefits of paying with their regular credit card, including rewards, transaction insurance and protection against fraud. Installments are scheduled on the card that shoppers already use for purchases.

Splitit solves the challenges businesses face with legacy BNPL while unlocking BNPL at the point of sale, eCommerce checkout or call center.

Consumer

Splitit enables consumers to shop more responsibly. There’s no added debt, interest or hidden fees, plus they get all the benefits of paying with their existing credit card, including rewards, transaction insurance and protection against fraud.

Merchants

The white-label plugin allows merchants to nurture and retain their customers, driving loyalty and promoting brand consistency. Splitit’s zero-friction checkout drives the highest conversion and the highest approval rates.

Processor

Easy to implement single global API enables merchants to use their existing processor and existing back office, allowing the payment processors to retain their merchant relationships.

Network

Splitit’s technology leverages the existing global credit card payment rails, seamlessly integrating installments at the checkout and enabling networks to play a part in the installments value-chain.

Issuer

Splitit’s white-label service allows issuers to deliver installment offers directly to their existing card holders directly at the merchant checkout. This allows more issuers to be part of the installment payments process and not be forced out by non bank fintechs.

Products & Services

Additional Information

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